More about Keep This Cracker…

Hi, I am Bea Thackeray designer and inventor of the Reusable Christmas Cracker, you can pull.

Never one to shy away from a challenge, I wanted to see if it was possible to make a paper Party Cracker you could reuse. With a flash of inspiration and a pile of prototypes later, I launched my first collection in July 2013. Since then I’ve been continually innovating and improving my offering and finding even more ways to be eco-friendly. Keep This Cracker has been plastic free since 2019.

See my blog if you’d like to learn more about how and why I came up with this idea, at a time when there was little interest in ‘re-using’ anything, least of all Christmas Crackers! Feel free to read my full bio on LinkedIn too, tap on the social media link below.

Photo by Julie (Julie Harris Photography)

Watch this short interview with Tom Pickford of the GM Business Growth Hub.

I was invited to share my story, as part of the SimpliFi launch. Video clip courtesy of the GM Business Growth Hub, edited with the help of Paul Thackeray (of Thackeray Design). Additional images and footage belong to Keep This Cracker

Our Keep This Cracker trade stand

It was great to be back at the Home & Gift Buyers’ Festival again this year, with some exciting new packaging concepts. Thank you to all the trade buyers who visited my stand and generously shared their feedback.

I was delighted with the positive response and encouraging comments from so many visitors. It is proof that times are changing as concern over waste and the climate are now on everyone’s agenda.

Keep This Cracker at the Home & Gift Buyers Festival,
July 2024, Harrogate Conference Centre, UK.

My 60 second pitch…

Here’s my pitch filmed at the International Gift Fair (Birmingham NEC). See if I managed to beat the clock and check out what the judges thought!

My business was called ‘ Keep This Design’. This is before I updated it. You can find out why in my blog ‘Why change a business name’.